This session will delve into the innovative approaches reshaping the flood insurance market. We’ll highlight the persistent gap in flood protection and the urgent need for industry change, focusing on the critical roles of education, mitigation, and precise underwriting in making flood insurance both sustainable and profitable. reThought Flood's AI technology is revolutionizing risk prediction, offering more accurate insights that can enhance coverage and profitability to overcome market challenges and lead the way toward a stronger, more resilient future for flood insurance.